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Blackpool Fylde and Wyre Credit Union becomes CLEVR Money

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10 Nov 17

The not-for-profit ethical lender has today become CLEVR Money in a move that signals the start of a number of changes designed to launch new products, and help the business to grow.

The community bank will still provide the same safe savings accounts and affordable loans to people living or working in the Fylde coast and Preston.  Members will also now be able to do much more from the comfort of their own home with the launch of the new Clevr Money website, complete with a loan calculator and an online application process.

New signage has also been installed at the Birley Street headquarters and while the organisation remains true to its roots, it is hoped the new brand will also appeal to those people who have never engaged with the credit union before.

Mike Barry, chief executive of CLEVR Money, explained: “We’ve changed our name but not our values; we are still about people, not profit. We remain committed to providing fair and affordable loans to those who struggle to get credit elsewhere, and who often end up in a spiral of debt with high interest payday and doorstep lenders.

“But we also want to demonstrate that we’re open for business to everyone in the area, even those who might not necessarily think a Credit Union is for them. Everybody has the right to access fair credit, and joining the credit union is a genuinely smart option for anyone looking to save or borrow money.

"CLEVR Money, like all credit unions, is a professional, fully regulated financial organisation, but with a community-focused ethos which encourages financial responsibility. Mike added: “We are competing in a dynamic and rapidly growing marketplace and, in a changing world, where 63% per cent of people use online banking, we need to keep pace. This new look and feel, and the new website, will help us to do that. This is just the start of a redevelopment of the business which will see more loan products and savings schemes offered to help people avoid sky high interest rates."

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